Promotion Optimization Institute has announced the EPx Best-in-Class 2022 accolades, recognizing the world’s most innovative pricing and promotions optimization service providers for the CPG industry.

Press release

September 28, 2022 5:00 PM EDT

HOUSTON, Sept. 28, 2022 ( –
Wise Athenaa provider of AI and machine learning predictive models for pricing and trade promotion optimization, received two Best-in-Class accolades in the areas of “Data Management” and “RGM Organizations of level 2 and 3 and/or other international organizations of level 1 Geos” in the Overview of POI 2022 EPx providersa leading institution dedicated to helping CPG stakeholders identify new technologies driving transformational change in the industry with global reach.

Commenting on the awards, Octavio Hinojosa, Co-Founder of Wise Athena, said, “It’s an honor to be recognized by POI, as we continue to push the boundaries of technology and data to create a solution that brings certainty and confidence to CPG executives when making pricing and trading decisions that impact revenue,” added Mr. Hinojosa.

“The last 12 months have brought with them a historic inflationary environment and have forced many CPG brands to become reactive rather than proactive. Our solution allows brands to reverse this dynamic by knowing the outcome of their price changes, BEFORE they change them. imagine being able to align your supply and demand realities BEFORE planning your pricing and trade strategy. This is the reality we deliver to our customers,” said Kevin Kirby, Head of State Sales United States and Canada at Wise Athena.

Wise Athena’s SaaS platform and bespoke capabilities support RGM teams at every stage, whether it’s elasticity, market share or competitive analysis, providing insight into the complexities that account and remedial advice. With Wise Athena, RGM managers can easily stay on top of trade promotions and prevent pricing decisions from impacting sales volumes or negatively impacting sales volumes or margins, even if the CPG landscape continues to evolve.

About Wise Athena: Founded in 2013, Wise Athena’s software-as-a-service pioneering AI models enable a data-driven decision-making process for revenue growth management teams in the CPG industry and eliminate the complexity of underwriting decisions, providing instant insight with data-rich scenarios and predictive models for price optimization, elasticity, trade promotions, and more.

For more information on Wise Athena, visit

About Points of Interest: To access the full IP 2022 Business Planning Vendor Panorama Report, receive passes to upcoming POI events including the POI Fall Hybrid Summit, November 9-11, 2022, access to the quarterly POI Manufacturer Connect Share Group, and more more so, join POI as a member. To become a member of a company or team, please contact Joanie Malin [email protected] Teams receive a Certified Collaborative Marketer registration ($5,000 value), which is designed to develop the skills of CPG industry leaders

Source: Sage Athena