Backup has been disrupted over the past decade due to the presence of the cloud, the increased frequency of cyberattacks, and the need for speed.

Businesses increasingly want recovery to happen quickly. All of this needs to happen at a time when there is more data to store and save. Thus, the storage of backups has gained importance in recent years.

Here are some of the major trends in the backup storage market.

1. Increased Data Creation

There is no doubt that data creation continues to proliferate.

Businesses are increasingly digitized, generating large amounts of data from product videos, social media posts, customer transactions, and data from Internet of Things (IoT) devices. Data management is also getting more complicated as remote working becomes the norm.

With this explosion of data, storage costs increase dramatically. The average cost of storing a single TB of file data is now set at $3,351 per year. This causes problems for storing backups.

“There are ways for organizations to manage data more cost-effectively, including exploring data tiering, which allows organizations to move data used less often to less expensive storage tiers,” said Ahsan Siddiqui, Director of Product Management, Arcserve.

“It also reduces storage costs while protecting an organization’s most valuable data.”

2. AI-enabled storage

Artificial intelligence (AI) can help mitigate the impact of larger storage volumes, according to Arcserve’s Siddiqui.

AI-enabled storage applies intelligence and machine learning (ML) to help companies determine which data is critical to their business and which is less important and may not need to be stored — or which datasets can be offloaded to the cloud and which should be stored locally, Siddiqui said.

In the future, therefore, expect AI to play a bigger role in optimizing savegame storage.

3. Data loss

Data loss is increasingly a problem. This is partly due to the increase in cyberattacks and ransomware.

For most, it’s not a question of if, but when they will face it.

According to a recent Arcserve survey of IT decision makers, 35% said their organizations had been asked to pay more than $100,000 in ransoms, and 35% were asked to pay between $1 million and $10 million.

The loss of critical data therefore continues to disrupt businesses. In the same study, 76% of respondents reported severe loss of critical data. Of these, 45% suffered permanent data loss.

These findings underscore the importance of building data resilience with a robust data backup and recovery plan with data integrity at its core to prevent severe business disruptions.

4. Ongoing backup and storage scanning

Cyberattack tactics used by cybercriminals have changed. This puts large enterprises with legacy backup environments at major risk.

Malware authors, like Locky and Crypto, tailor ransomware to actively target backups, prevent data recovery, or immediately target any attempt to use recovered files by encrypting them,” said Doron Pinhas, CEO, Continuity.

While immutability can certainly help, it’s just the beginning of an overall cyber-resilience strategy. Being able to continuously scan your storage and backup devices for misconfigurations and security vulnerabilities is an essential part of any storage and backup strategy.

According to a recent paper by Continuity, which analyzed the state of storage and backup security in the financial services industry“More than two-thirds of respondents indicated that securing storage and backup was specifically addressed in recent external audits.”

More and more auditors and cyber insurance companies are realizing the importance of securing storage and backup environments and adding it to their security assessments and policies. This carries over to other verticals.

5. Multicloud backup

The multicloud approach to cloud storage has gained traction.

According to Flexera 2022 “State of the Cloud Report”, 89% of respondents said they have a multicloud strategy.

Data management and backup requirements to retain more copies and replicas and store information for longer periods of time mean that data stores can quickly expand beyond planned capacity.

The results of this data proliferation can be costly, requiring the purchase of additional cloud capacity or on-premises systems, which may not be the most cost-effective options for storing data for a data-related use case. backup or data protection.

This is where the value of adopting and managing multiple cloud providers begins to shine, especially from an infrastructure perspective.

“Organizations can securely keep master copies of files or data in one place, perhaps to meet application performance requirements, regulatory compliance requirements, or data sovereignty requirements,” Andrew said. Smith, Senior Director of Strategy and Market Intelligence, Wasabi Technologies.

“Then tier secondary/tertiary copies and data replicas to a cost-effective cloud service. And by storing replicas outside of the main application or platform environment, organizations take advantage of new price points, performance characteristics, storage locations, and avoid being locked into a application or infrastructure environment.