Rivery Data Model Kit for Anodot enables one-click data model for a single, centralized data management workflow that easily connects to major advertising accounts
Today, Anodot, the standalone business monitoring company, announced a technology partnership with Rivery, the end-to-end DataOps platform, to help digital advertisers monitor marketing campaign anomalies. The partnership leverages Rivery’s code-less pipelines to transmit data to Anodot for real-time monitoring.
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An advanced AI platform, Anodot helps customers monitor, analyze and correlate 100% of business data in real time. Anodot customers can easily meet the challenges of an ever-increasing volume of data by isolating and correlating issues within a business as they arise. For digital marketers, Anodot helps monitor the performance of every campaign, detecting issues as granular as an API failure or an under-trained segment for a particular product or promotion.
By streamlining the entire DataOps workflow ecosystem, Rivery helps organizations become more agile and data-driven. Rivery enables hundreds of businesses to extract value from a variety of data sources, including SaaS business applications, operational business sources, and legacy databases. Companies like Bayer, Preqin, and Entravision use Rivery to deploy data operations faster, execute transformation logic, and ingest data for use in third-party business applications.
In order to offer a complete marketing campaign tracking solution, the two partners have co-designed a Rivery Data Model Kit for common customers. Now, common customers can deploy a pre-built data infrastructure with a single click – including data ingestion, logic and orchestration – to feed structured data into Anodot’s AI / ML engine.
With this seamless deployment, customers can start acting immediately on alert information for Anodot’s marketing campaigns, instead of dwelling on data pipeline setups and technical work. The result: Data developers save time and resources on the backend, while business stakeholders generate revenue with faster, smarter decision making on the frontend.
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“The use of Rivery and Anodot is extremely valuable for AdOps and marketing teams,” said Tomer Cohen, vice president of BI and SEO at Minute Media, a leading global technology and content company with major content centers such as The Players’ Tribune, 90min, DBLTAP, The Big Lead, and FanSided.
“The Rivery Data Kits for Anodot have reduced the time wasted creating new data models, new data pipelines, and the need to maintain them. With one click, we were able to insert structured data into Anodot for immediate follow-up. Anodot can then alert us to granular issues on our advertising platforms, so that we can remedy them quickly. “
“This partnership with Rivery is a strategic way to meet our customers’ growing digital marketing needs,” said Yariv Zur, vice president of product at Anodot. “Together, Anodot and Rivery bridge the gap between data and actions, all from a centralized location while helping martech professionals track their advertising performance. Along the way, we will double our offering on Rivery as a solution for Anodot customers to extract and manipulate Anodot data for all their analysis needs.
“We are delighted to partner with Anodot for this project and the future ones,” said Itamar Ben Hemo, CEO of Rivery. “We created kits so that data teams can launch projects instantly and focus on insight and analysis rather than building a data infrastructure. With our latest Anodot kits, martech teams can deploy predefined data models for Anodot and start acting on alert information immediately.
For more information on how Anodot and Rivery support marketing teams with automated data insights, attend this free webinar, “AI Driven Action for Marketing Teams”.
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