Stagwell buys data investor Hannah Gray VC

January 17, 2022

Harris Poll owner Stagwell Group has acquired venture capital firm Hannah Gray VC, which invests in digital marketing services, including data and software products, digital media and digital transformation. Terms of the agreement were not disclosed.

Hannah Gray VC was co-founded by Jessica Peltz-Zatulove (pictured), Kate Beardsley and founding member Lerer Hippeau. Pelitz-Zatulove previously served as a senior managing partner in the VC arm of Stagwell’s predecessor company, MDC Ventures, where she researched and led investments in companies including artificial intelligence firm Netomi, the Amazon information platform and the found content platform Catch & Liberate. Stagwell CEO Mark Penn said Peltz-Zatulove had “long demonstrated” insight into the consumer’s evolving relationship with emerging technology and the impact that has on brands.

Peltz-Zatulove adds, “At Hannah Grey, our investment strategy emphasizes tracking behavioral and cultural shifts that are accelerating new ways consumers live, work and play. This creates strong alignment with Stagwell’s mission to transform connected experiences for today’s consumers. I am delighted to have the continued support of the Stagwell management team”.

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