August 4, 2022 9:58 a.m.
Santa Monica Police Department launches new survey tool to measure public trust and safety
Partnership with Zencity will use ongoing surveys to better understand local concerns, priorities and trust in public safety officers
Santa Monica, CA – The Santa Monica Police Department is launching a new public survey tool to better understand local concerns, attitudes, and trust in our local police department. The survey will appear to local residents on their mobile devices and will allow our service to gauge trust and sentiment towards police officers and public safety issues. This information will allow the Santa Monica police to be more responsive to community concerns.
“We always strive to gather feedback from our community and this platform is an additional tool to listen to the needs and concerns of our community members, which will help us make the best decisions to keep our city safe,” said chef Ramon Batista.
Beginning August 4, 2022, the survey will collect responses from residents in English and Spanish. The survey will appear to residents through the use of digital advertisements on various sites, including social media platforms. Based on community responses, the survey will measure Santa Monica residents’ satisfaction with local services and quality of life in the city, while identifying key concerns that residents want the city to address. In keeping with the Department’s commitment to transparency and accountability, survey results will be released to the public quarterly as they become available.
The launch of the new Public Safety Survey is in partnership with Zencity, the community input platform used by local governments to hear from more residents and gain meaningful, actionable insights. Zencity works with hundreds of municipalities across the United States, including Chicago, Phoenix, Seattle, and San Diego, on issues ranging from public safety to implementing the American Rescue Plan Act.
Zencity’s community survey incorporates voices from all corners of the community. To do this, Zencity sets response targets based on US Census data for the municipality. Zencity guarantees the security and confidentiality of its data and survey respondents. Survey responses are anonymous unless a respondent chooses to share their email address for tracking purposes. In any event, survey responses remain confidential. Zencity does not collect a respondent’s name, address, or other personally identifying information. Zencity’s weighting takes into account the answers of each person who answered a question. Responses give a proportional voice to all demographics (eg, by age, gender, race, education level, and income level) based on the makeup of the municipality.