London, London, 22 July 2022, Chainwire

Prove Anything aims to strengthen and reshape the existing consumer market by creating simplified tools for businesses and consumers to enter the Web3.0 space with Ruby Protocol Functional Encryption.

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prove anything is the open protocol for proof and authenticity. Connecting people and brands through the products they own using Web3 technologies. The project’s toolset creates proof, certification, and provenance, all with privacy, security, and consumer data ownership at its heart. prove anything today announces its strategic partnership with the Ruby Protocol, the privacy-focused cross-chain infrastructure to complement the group’s technical strengths and advantages. The partnership aims to solve existing problems within the blockchain infrastructure by creating and combining a robust data management framework with enhanced user privacy features, creating a new frontier for marketing, advertising and interactions with permission-based products.

Commenting on the recent partnership with Ruby Protocol, Glenn Shoosmith, CEO of Prove Anything, said, “The strategic partnership aligns our unique strengths by combining our areas of expertise in the areas of developing a robust data management framework and protecting consumer privacy. Partnering with Ruby will allow us to use their functional encryption layer to dynamically keep our users’ data private, which will set a new benchmark for permission-based data sharing.”

prove anything aims to strengthen and reshape the existing consumer market by creating simplified tools for businesses and consumers to enter the web3.0 space. Regulations in the digital landscape surrounding data privacy have become complex and it has become more difficult for businesses to manage, protect and disclose sensitive data. By redefining how consumers control the privacy of their data, we can also take much of that data protection responsibility away from businesses, while providing them with additional revenue and research channels.

“We are excited to partner with Prove Anything to provide the missing piece with the help of Functional Encryption. The ability to meet certain requirements/conditions will strengthen and make Prove Anything’s solution fully ready to scale to a massive audience. Prove Anything provides a solid framework for verifiable credentials, in addition to which functional encryption can play a central role in verifiable identity-based access control, said Mindaugas Savickas, CEO of Ruby Protocol.

prove anything has developed a set of tools that includes dynamic certificates of authenticity that act as digital bridges within supply chain functions. Manufacturers, distributors, retailers and consumers will now be able to collect, store and access relevant verifiable information such as product information, recall status, research and marketing data in real time. Prove Anything has begun its closed alpha testing with partners to validate the system infrastructure. The team will unveil the stage and timeline of their project to the public in early August.

For more information, please visit https://www.proveanything.com/

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About Prove Anything

prove anything is the open protocol for proof and authenticity. Connecting people and brands through the products they own using Web3 technologies. Our toolset creates proofs, certifications, and provenance, all with privacy, security, and consumer data ownership at heart. Prove Anything is currently in closed alpha.

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