Strategic partners, Pivotree and Syndigo, selected to provide master data solutions aimed at accelerating time to market

TORONTO, April 28, 2022 /PRNewswire/ – Pivotree Inc. (TSXV:PVT) (“Pivotree” or the “Company”), a leading provider of frictionless trade solutions, today announced that it has been selected, along with its strategic partner Syndigo, to provide a master data management (MDM) strategy to a leading global supplier and distributor of packaging products. The MDM strategy will be at the heart of a larger digital transformation enterprise by the retailer. Pivotree was selected because of its in-depth knowledge of the Syndigo platform as well as its track record in MDM and B2B commerce in successfully driving big data projects at this scale.

“Like most industries today, the packaging industry continues to be impacted by supply chain disruption, commodity price inflation, and global and domestic shipping rates” , said Derek Corrick, Managing Director, Data Management, Pivotree. “Having an advanced data management strategy and the right MDM tools plays an important role in tracking, organizing and enriching SKUs, and giving customers the seamless experience they expect from a leader of the market.

The client has embarked on a journey of digital transformation of its organization across all business sectors. This comprehensive digital transformation strategy includes creating a single source of truth for all customer, product and supplier data. This also includes the homogenization of customer records to enable customer-specific marketing as well as the homogenization of supplier records to enable better cost management. The goal is to accelerate time to market with the right content for the right audience and eventually replace internal PLM/PIM.

“As the premier active content engine, Syndigo will enable the retailer to gain deeper insights, faster, by providing a master data management solution in the data domains that ‘connect the dots’ for their business” , said Christophe Marcant, SVP Product Strategy and Alliances at Syndigo. “With Pivotree, our partnership enables the delivery of native SaaS PIM and DAM solutions along with experienced implementation, to support the customer on their digital transformation journey.”

“By strategically looking at the tools needed to digitally transform their business, our client correctly deduced that having accurate data was at the heart of it all,” said Mo Abolfathian, VP, Data Management, Pivotree. “An MDM strategy enabled by powerful tools is the key to a successful transformation. Syndigo was the obvious choice to be our strategic partner in this MDM strategy due to its ability to unleash the full scalable power of Master Data Management (MDM ) and Product Information Management (PIM).”

Pivotree’s portfolio of digital solutions, managed and professional services helps provide B2B2C digital businesses with true end-to-end service to manage complex digital commerce platforms, along with ongoing support from strategic planning to product selection, deployment and hosting, data and provisioning. chain management.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About Pivottree
Pivotree, a leader in frictionless commerce design, integrates and manages digital e-commerce, data management and supply chain platforms for over 250 leading retail and brand manufacturers globally. Pivotree offers a combination of application support and managed hosting with digital strategy and software implementation services. Based at Toronto, Canada with offices and clients in the Americas, EMEA and APAC, Pivotree is widely recognized as a high growth company and industry leader. For more information, visit

About Syndigo
Syndigo acquired Riversand, the leader in cloud-native SaaS MDM and PIM solutions, in May 2021. Syndigo is the first active content engine designed to power modern commerce by enabling the continuous flow of data and content across the entire commerce ecosystem. With industry-leading data management, syndication, and analytics, combined with the largest two-way content distribution network, we deliver accurate insights that improve decision-making and accelerate sales on every shelf.

Syndigo serves more than 12,000 manufacturers and 1,750 retailers and distributors worldwide in key industries including grocery, foodservice, basics, home improvement/DIY, pets, healthcare and beauty, automotive, apparel, oil and gas, and healthcare. For more information, visit or follow us on LinkedIn.

SOURCE Pivotree Inc.