Paytm Payments Services Limited (PPSL), a wholly owned subsidiary of One97 Communications, has launched ‘Payment Analytics’, a data analytics feature for online and offline merchants.

The service, which is available at no additional cost to all Paytm merchants, will enable merchants with data-driven payment insights to help them understand customers and their payment preferences.

“Industry’s First Initiative”

Praveen Sharma, CEO of PPSL, said, “The launch of Payment Analytics is another industry first, which aligns with our vision to help merchant partners and entrepreneurs simplify their business and understand their audience. target to offer them the best of services. . It will help business owners design improved marketing strategies to grow faster. »

Payment Analytics has been designed exclusively by Paytm Payment Gateway to provide out-of-the-box reports on payment sources, payment flows, customer behavior, user retention, payment success rates and reasons for payment. payment failures. This will allow business owners to analyze customer transaction patterns and preferences.

It will also help business owners gain deeper insights that will help them make technical improvements and define a targeted marketing strategy.

It offers services such as payment source analytics, where businesses can get insights into the performance of different payment sources with advice on how to reduce payment failures; Customer Analytics, through which businesses can better understand their customers with insights into their payment behaviors and payment flow analytics, where businesses can gain insights into cross-platform as well as cross-device success rates and performance.

Through these services, Paytm offline merchant partners can check their GMV and know the total number of transactions on a daily or monthly basis. Companies in the retail chain can choose to capture GMV data from each physical store using Payment Analytics.

Published on

March 21, 2022