Mobility data specialist Otonomo Technologies has teamed up with Latin American bike-sharing provider Tembici.
The company operates its micromobility services in Brazilian cities such as Rio de Janeiro, São Paulo, Salvador, Recife and Porto Alegre, as well as Santiago, Chile, and Buenos Aires, Argentina.
Otonomo’s work is intended to help the company increase ridership, with the first project focused on understanding user patterns to improve services in São Paulo, giving suggestions based on data on the locations of transport stations and finding micromobility “hotspots”.
Adding convenience should increase the likelihood that commuters and visitors will choose bicycles and e-bikes to get around, reducing congestion and emissions.
Tembici says he plans to “expand the relationship by leveraging mobility analytics and insights to make strategic decisions about its growth.”
“We believe Otonomo is the missing piece that will allow us to take our technology and services to the next level,” said Loren Monteiro, CMO and CPO at Tembici.
“Our spatial intelligence and urban planning teams use Otonomo’s mobility intelligence to choose specific stations for relocation and expansion. This will help us provide better and more responsive services to our cycling community. »
Otonomo will provide information on foot traffic, population density, car traffic, proximity to bike paths and bus stations, and first and last mile entry and exit of service usage. This information also provides Tembici with much-needed insight into micromobility hotspots.
“We believe our knowledge will help Tembici in its mission to disrupt the mobility services market in Latin America,” said Ben Volkow, CEO of Otonomo.
“Our partnership will allow it to expand rapidly into new markets while increasing traffic and service delivery in current markets.”