MULBERRY, Florida., August 30, 2022 /PRNewswire/ — Highland Ag MarketWatch is a one-of-a-kind data analytics software that provides visibility into current market trends to enable marketers to make impactful data-driven decisions. This patent-pending software provides subscribers with aggregated and anonymized information on market prices, inventories, rejection rates and trends, while comparing individual performance metrics in a single application. To maintain a pro-competitive global fresh produce market, data and information is updated every 30 minutes and available to subscribers at all times.

In today’s global agricultural commodity market, one thing is clear: “There is a need for innovation and technology to help producers and traders see the full extent of what is happening on their markets in real time, on a single screen to make more reliable and assured decisions” said Justin MachellCEO of Highland Ag Solutions.

At Highland, we recognize the impact transactional data through ERP integrations will have on market performance metrics for food and beverage companies. Over the past four years, Highland has built a solution by engaging with industry experts and stakeholders to develop a groundbreaking new software platform, answering the complex questions regarding market data insights fresh products:

  • Would knowing how your operation compares to the industry, with access to never-before-seen key performance indicators, transform your independent decision-making?
  • Is your operation struggling to rely on the data sources it currently has?
  • Are your team members switching from one spreadsheet to another app to see viable business data?
  • Have you struggled to keep input costs low and could you benefit from viewing average freight rates by product and region?

The lack of accurate and transparent data has hampered operational excellence and efficiency, limiting the ability to provide consumers with the highest quality fresh produce. “The age of data has arrived, and our response to it is our destiny.” – Aimee SmithSales Manager Highland Ag Solutions

“Everything we build at Highland stems from an issue we hear about – and it’s not just one person we hear about, it’s an issue we hear about repeatedly,” Smith says. “Highland Ag MarketWatch is changing global fresh produce businesses, with insights to make dramatically better decisions.”

About Highland Ag Solutions

Highland Agricultural Solutions provides digital solutions for food safety, compliance and data management through a virtual ecosystem called Highland Hub. The introduction of Highland Ag MarketWatch to Highland Ag’s product line is another agricultural technology advancement now available to the fresh produce industry.

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SOURCE Highland Ag MarketWatch