Basic knowledge and skills:
Query language:
SAS (preferred), MSSQL
Analytics/Data Science:
Python, SAS, machine learning
Visualization (BI):
Power BI
Main responsibilities:
Query relevant databases for data and create fit-for-purpose datasets using relevant tools – SQL, SAS, Hadoop
Detailed analytics reports on customer, dealer and vehicle analytics to support sales initiatives
Campaign lead generation and results analysis for targeted marketing campaigns
Modeling the propensity to identify customers most likely to accept a specific product or proposition
Analytics to support strategic positioning, thought leadership and external partnerships to enable market share growth ambitions
Produce business insights and recommendations based on data analysis and patterns
Use storytelling and data visualization techniques to maximize impact and deliver business friendly reports
Contribute to consolidating data solutions into viable end products (in business parlance) that can be leveraged on an ongoing basis, e.g. dashboards, reports, etc.
Desired skills:
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