RealityMine and Qrious in mobile behavioral data agreement
October 25, 2022
Mobile phone data company RealityMine and app-based data company Qrious Insight have partnered to offer custom behavioral panel building and community management as well as targeted behavioral surveys for brands and their agencies.
RealityMine offers recently launched licensed digital behavioral data collection technology Qrious Insightwhose founders previously held executive positions at Dynata (formerly Research Now/SSI), Nielsen, Kantar, and Embee Mobile, analyzes mobile audience behavior through a mobile panel.
Through this agreement, customers can access global panel construction and management services for short-term and long-term continuous metering panels. The partnership will enable clients to integrate consumer digital behavior data into their research and marketing activities, and expand their proprietary data assets to support their customer, marketing and product development strategies. Users will be able to observe the behavior of competing customers, analyze online and offline shopping activity, and conduct research based on the observed behavior of panelists.
Chris HavemanCEO of RealityMine says the partnership will enable many other organizations to understand the mobile connected consumer. Andre Moffatt, CEO of Qrious Insight, adds: “When choosing a technology partner to enable us to integrate behavioral data into our suite of products, RealityMine was the obvious choice. We look forward to working together to support our customers globally.”
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.