LONDON, Oct. 20, 2022 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on customer journey mapping software market, the growing focus on improving the quality and security of customer data is expected to propel the growth of the customer journey mapping software market in the future. Data quality measures the condition of data, based on factors such as usefulness for the specific purpose, completeness, accuracy, timeliness, consistency, validity and uniqueness. Customer journey mapping would tell the story of the customer experience from start to finish from the initial contact, through the engagement process and into a long-term relationship, giving vital insights into key interactions along the way. . For example, in December 2019, Zebra Technologies, a US-based mobile computing company, focused more on security solutions, as security inevitably becomes a high priority for enterprises as adoption increases. of technology continues to grow, to ensure their system integrity and privacy are not at risk, up to 70% of APAC companies surveyed (including India) continuously check for security and privacy. quality of their IoT and cloud technology. Additionally, in 2020, according to Oreilly, a US-based data publishing company, nearly half (48%) of respondents say they use data analytics, machine learning, or analytics tools. AI to resolve data quality issues. Hence, the growing focus on improving the quality and security of customer data is driving the customer journey mapping software industry.

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The global customer journey mapping software market size should go from $9.20 billion in 2021 to $10.83 billion in 2022 at a compound annual growth rate (CAGR) of 17.7%. The Russian-Ukrainian war has disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions against several countries, a spike in commodity prices and supply chain disruptions, affecting many markets around the world. Customer Journey Mapping Software Market Share is Expected to Reach $20.71 billion in 2026 at a compound annual growth rate (CAGR) of 17.6%.

Innovative customer data platforms are a key trend gaining popularity in the customer journey mapping market. The major market players operating in customer journey mapping software are focusing on developing innovative customer data platforms such as behavior tracking software that contribute significantly in providing more personalized customer experience. For example, in May 2022, Amplitude, Inc., an American company specializing in customer journey mapping software, launched Amplitude CDP. This platform consists of unique features such as the first customer data platform focused on market insights, eliminating the need to integrate external analytics providers by collecting and analyzing data on its platform. form of product analysis.

Key Players of Customer Journey Mapping Software Market are Smaply, Touchpoint, UXPressia, Adobe Inc, TandemSeven, Acquia, CEMantica, WebEngage, Microsoft Corporation, Gliffy, Canvanizer, Xmind, OmniGraffle, IBM Corporation, Smartlook, Piwik PRO, Custellence , CustomersFirstNow, CloudCherry, Ecrion Software, Totango Ltd., Zoho Corporation, G2 Deals, MOEngage, FlowMapp, Autopilot, Vizury Engage 360, CXDeployer, TheyDo, Altcraft LLC, and CFN Insights.

The Global Customer Journey Mapping Software Market is segmented by component into software, services, consulting services; by size of organization in small and medium enterprises, large enterprises; via on-premises, cloud-based deployment; by end users in BFSI, Retail & Consumer Goods, Media & Entertainment, Healthcare & Pharmaceuticals, Automotive, IT & Telecom, Travel & Hospitality, Education , other end users.

North America was the greater region in the Customer Journey Mapping Software Market in 2021. Regions covered in the Customer Journey Mapping Software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.

Global Customer Journey Mapping Software Market Report 2022 – Global Market Size, Trends and Forecast 2022-2026 is part of a series of new reports from The Business Research Society which provide forecast Customer Journey Mapping Software market size and growth, Customer Journey Mapping Software market segments and geographies, Customer Journey Mapping Software market trends, drivers and restraints of the customer journey mapping software market, revenue, profiles and market share of key competitors in 1,000+ industries. reports, covering more than 2,500 market segments and 60 geographies.

The report also gives an in-depth analysis of the impact of COVID-19 on the market. The reports are based on 150,000 datasets, extensive secondary research and proprietary insights from interviews with industry leaders.

A highly experienced and expert team of analysts and modellers provide market analysis and forecasts. The reports identify key countries and segments for opportunities and strategies based on market trends and key competitor approaches.

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