DUBLIN–(BUSINESS WIRE)–Conjura, the leading e-commerce data analytics platform, today announced it has raised €15 million in Series A funding. The round was co-led by Act Venture Capital and MiddleGame Ventures, with the participation of Tribal VC. Conjura will use the capital to enhance its e-commerce solutions to meet the industry’s ever-growing digital needs in a multi-product solution. The company also announced plans to expand into the UK and Ireland and expand into multiple international markets simultaneously.

Conjura is pioneering the next generation of e-commerce data analytics by empowering businesses of all sizes with enhanced visibility into all of their operations on a single cloud-based platform, as opposed to multiple and disconnected tools. Traditionally, e-commerce data analysis has been confined to an operations section, such as marketing or customer retention. Conjura’s real-time analytics overcomes this limitation by combining data from fulfillment, warehousing and supply chain sources, with online/offline sales and market transactions and customer metrics. . Conjura’s new integrated approach to data analytics delivers automated insights and recommendations on all aspects of e-commerce to accelerate overall business performance.

“Last year, consumers spent more than $175 billion online with UK merchants, and these sales are expected to increase by more than 10% in 2022, representing a market value of at least $200 billion. The relentless growth of e-commerce combined with rising customer expectations means the need for businesses to maximize performance and differentiate themselves from their competitors has never been greater,” said Fran Quilty, CEO and Co-Founder of Conjura. “Our unique approach to data analysis and our ability to provide complete visibility into a company’s performance in an easy-to-use platform represent the next generation of e-commerce solutions. We provide the tools businesses need to improve operational efficiency, as well as ensure they deliver the seamless digital experience that today’s consumers expect.

“E-commerce businesses need data platforms that address all aspects of their business and Conjura uniquely delivers this capability,” said Debbie Rennick, general partner at Act Venture Capital. “It is a data-driven decision-making platform designed for next-generation e-commerce. Their strong growth to date speaks to the market opportunity and real need for Conjura’s approach. The investment will accelerate this growth and we are excited to support the team and the opportunity ahead.

Patrick Pinschmidt, General Partner of MiddleGame Ventures, said, “Conjura is redefining e-commerce analytics by solving real industry problems, paving the way for a host of innovative solutions to drive more effective performance through actionable insights and additional integrated services. of its advanced technology. He added, “By offering an integrated analytics solution, Conjura is well positioned to add additional solutions that help businesses improve customer engagement, back-office operations and financial management. We are thrilled to partner with the exceptional team at Conjura to realize the great promise of their platform for the e-commerce industry.

Conjura’s platform combines benchmarking, business reporting, and data science to propel e-commerce businesses forward. Businesses can benchmark their business performance against industry standards, receive in-depth reports to highlight their strengths, weaknesses and growth opportunities, as well as make smart decisions across all departments based on one view. 360 degrees of their operations. Conjura seamlessly integrates with all major e-commerce tools and systems, providing a scalable, fully integrated data infrastructure for businesses.

Conjura is fast becoming the performance analytics platform of choice working with fast growing brands such as CurrentBody, Naturecan, Wild, Carbon Theory, Saint+Sofia, Percival, CleanCo, across multiple eCommerce industries.

About Conjura

Conjura is pioneering the next generation of e-commerce data analytics, harnessing advanced AI to empower businesses of all sizes with increased visibility into all of their business operations. The Conjura platform helps companies integrate, benchmark, and leverage their data to unlock growth opportunities.

Conjura was founded in Ireland in 2018 and supports leading high-growth e-commerce brands across many industries. For more information visit: https://conjura.com/

About Act Venture Capital

Act Venture Capital is an early-stage venture capital firm that partners with fledgling founders and established teams that scale their growth. We have raised approximately 600 million euros through several funds to support this objective. We are looking for innovative and categorized companies in major markets. We help founders build and scale these businesses by leveraging the support experience of over 200 founders. https://actventure.capital/

About MiddleGame Ventures

MiddleGame Ventures (MGV) is a fintech venture capital firm focused on supporting world-class teams building transformative businesses that will reshape financial services for decades to come. MGV is headquartered in Luxembourg with offices in Dublin, London and Washington DC. For more information visit www.middlegamevc.com