• Bridgestone will use AWS capabilities to accelerate the development of its digital platform and launch new customer solutions such as a service marketplace to support last mile delivery and fleet customers.
  • The collaboration will also improve the efficiency of Bridgestone’s IT operations to enable digital innovation and the integration of future mobility solution platforms.
  • Bridgestone’s collaboration with AWS will help deliver the “Efficiency”, “Extension” and “Economy” values ​​of the Bridgestone E8 Commitment.

TOKYO, August 29, 2022 /PRNewswire/ — Bridgestone Corporation (Bridgestone) today announced that it is using Amazon Web Services, Inc. (AWS) as a strategic cloud provider to support the company’s sustainable mobility solutions. Using AWS Internet of Things (IoT), machine learning, and analytics/business intelligence services, Bridgestone will accelerate the creation of digital platforms to launch new solutions for its customers, improve data analytics, and streamline computer operations. This relationship further marks an important step in Bridgestone 3.0’s journey to enhanced enterprise value that merges business strategies with sustainability initiatives.

As part of this relationship, Bridgestone will work with the AWS ProServe and AWS Marketplace teams to enhance our existing fleet solutions and bring concepts such as a Bridgestone Marketplace to life. Bridgestone’s fleet solutions and service-centric marketplace concept will provide a comprehensive selection of services and solutions for fleet managers to proactively assess fleet needs and reduce vehicle downtime. With these digital solutions, fleet managers will have a better understanding of the health of their fleets, proactive maintenance needs, access to an extensive network of service providers, and digital scheduling and payment options that free up ultimately customer and social value.

“AWS has helped strengthen and modernize our business in the Americas for several years and we are excited to grow our relationship across global operations,” said Paolo Ferrari, Co-Chief Operating Officer, Bridgestone Corporation, and President and Chief Executive Officer, Bridgestone Americas. “Using AWS platforms, we will transform the way we deliver services and solutions to our customers to enhance the digital customer experience that Bridgestone delivers while modernizing our business operations and improving data analytics capabilities.

To continue to build cloud fluidity across its organization, Bridgestone will provide its entire IT organization in the Americas region with access to AWS’s comprehensive cloud training curriculum and resources. Over the next five years, Bridgestone is committed to providing training resources and continuing education to several hundred technology professionals in all geographies to improve understanding of AWS technologies that enable faster cloud adoption and the development of new internal and customer-facing capabilities. This initiative is part of Bridgestone’s commitment to retaining and providing continuous development opportunities to its teammates.

Additionally, Bridgestone will migrate its North American data centers to AWS and continue to build new System Product and Application (SAP) environments on AWS. With reduced power consumption and reduced waste of hardware assets, this migration to the cloud supports Bridgestone’s goal of achieving carbon neutrality by 2050 and will help Bridgestone achieve its “Efficiency” values. , “Extension” and “Economy” as part of the Bridgestone E8 commitment. . Bridgestone and AWS will focus future efforts on sustainability innovations designed to help contribute to Bridgestone 2050 sustainability goals of carbon neutrality and manufacturing tires from 100% renewable resources.

“AWS provides the most comprehensive suite of cloud offerings to enable automotive leaders to build applications that touch every step of the customer journey. With Bridgestone’s extensive domain expertise and AWS leadership in the cloud space, we’re expanding our impact in the automotive landscape and unlocking new industries. solutions to make the mobility of the future a reality today,” said Uwem UkpongVice President of Global Services, Amazon Web Services, Inc.

This announcement is the latest development in a long-standing relationship between Bridgestone and AWS. Bridgestone has worked with AWS for several years, most recently at its Akron Mobility Lab, located in Akron, Ohioto develop a system that provides information derived from the interaction between a tire and a vehicle using advanced machine learning capabilities provided through Amazon SageMaker, all without installing additional hardware on the car.

About Bridgestone Corporation:
Bridgestone is a world leader in tires and rubber that draws on its expertise to provide solutions for safe and sustainable mobility. Based at Tokyo, the company employs approximately 130,000 people worldwide and does business in more than 150 countries and territories around the world. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

SOURCEBridgestone Corporation