Big Village’s EMX partners with Kroger Data Business
October 19, 2022
CTV and omnichannel media measurement and planning specialist EMX by Big Village has partnered with Kroger Precision Marketing (KPM) to make Kroger retail data available to advertisers through its Data Connected Private offering Marketplace (DCPMP).
EMX is the programmatic technology division of advertising and data technology company Big Village, formerly known as ENGINE (outside the UK). KPM is the retail media business of supermarket group The Kroger Co., and is powered by 84.51°, the company originally made up of former dunnhumbyUSA employees. Its programmatic advertising marketplace launched a year ago and enables brands to reach relevant Kroger shoppers within their preferred ad buying platform and optimize performance against actual in-store sales and on line.
The collaboration will allow advertisers to create Custom Audiences using KPM data to reach 120 million homes in the United States and activate through an offering called Kroger-EMX Data Connected PMP (DCPMP). Users can then identify and measure increased sales by directly connecting KPM’s proprietary data to EMX’s.
Michael Zacharski (pictured), CEO of EMX by Big Village, comments, “EMX by Big Village is committed to providing our clients with premium inventory and data that optimizes campaign performance. Our collaboration with Kroger Precision Marketing now allows advertisers to leverage our premium inventory while reaching millions of US households across all media channels.”