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Sensors Data announced on Friday that it had secured $200 million in round D funding. Lead investors were Tiger Global and Carlyle Group, while co-investors were Future Capital, DCM, Linear Capital, Sequoia China, Warburg Pincus, Bessemer Ventures, M31 Capital, XiangHe Capital, 5Y Capital and GGV Capital. Fanzhuo Capital served as the exclusive financial advisor for this round of financing.

According to Sensors Data, it will invest more resources in R&D in areas related to marketing technology, continue to develop superior products that meet the needs of digital management, and focus on setting up key account management and the introduction of related professional talents.

Founded in 2015, Sensors Data is a professional big data analytics platform and service provider for Internet businesses. It also offers big data related advice for traditional businesses. Sensors Data’s business now spans over 30 major industries represented by internet, brand distribution, finance, convergent media, high tech and internet+.

The company’s product concept has evolved from data-driven business decision making and product intelligence to the closed-loop methodology known as SDAF (i.e. Sense – Decision – Action – Feedback). Sensors Data provides closed-loop digital solutions spanning global user operations, comprehensive link analysis, and comprehensive scenario marketing. It aims to enable data to truly drive customer business and unlock value.

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Since its inception, Sensors Data has evolved from big data analytics to marketing technology. It plans to “help 30 million Chinese enterprises rebuild their database and achieve digital operations,” and the company has maintained rapid growth. Currently, it has served over 2,000 industry-leading customers in over 30 subsectors, with renewal rates exceeding 100%. Over 100,000 active users use its products to drive business growth.