Bahri has signed an agreement with Aventra Group to create a maritime data orchestration platform solution that will securely store, sort and combine data across Bahri’s business units, enabling the company to streamline and automate data-driven decision making.

Bahri’s orchestration platform will collect and prepare data, analyze transactional efficiency, and deliver real-time insights, including data from sensor-based Internet of Things (IoT) devices. This cataloged data will then be used to facilitate better understanding of the business using both machine learning automation and artificial intelligence (AI).

Waleed Alsobayel, Acting Chief Technology Officer, said, “Our partnership with Aventra Group is a big step forward in implementing the latest technologies to help us in our day-to-day operations. Data is at the heart of any digital transformation, and this partnership enables Bahri to accelerate its strategy to ensure that we further strengthen Bahri’s comprehensive logistics and transportation offerings.

Ajay Gupta, CEO and Executive Director of Aventra Digital, said, “We are proud to have been chosen for this strategic project and understand the importance of this partnership. Aventra will use its advanced data platform technology and maritime expertise to create a data orchestration platform to enable Bahri to remain competitive in an ever-changing global marketplace. Digitization is driving a significant shift in the shipping and logistics industry to move towards a data-driven culture. »