Arts-Inspired Technological Achievement

Jason Lohrey, Founder and CEO of Arcitecta, is the recipient of the 2022 Pearcey Victorian Entrepreneur Award. The award was presented at an event in Melbourne which also included the 2022 Pearcey Oration, given by the Hon. Federal Minister for Industry and Science.

Lohrey founded data management software company Arcitecta in 1998, recognizing that access to the largest datasets would provide the basis for identifying patterns and making new discoveries. Mediaflux’s enterprise data management platform has laid the foundation for the simplest and most complex data management for individuals to large teams of people in global enterprises. Arcitecta has been a strategic partner of the Australian Department of Defense for 12 years, managing much of Australia’s geospatial data across the country. Arcitecta’s software manages research data from top Australian universities and one of the world’s largest pharmaceutical companies, Novartis.

According to Jordan Green, chairman of the Victorian committee of the Pearcey Foundation, Lohrey was a constant innovator and disruptor.

“Jason embodies the purpose of the Pearcey Foundation, to promote and recognize Australian technologists who lead the world with their innovations, command the respect and admiration of their teams, and selflessly contribute to the betterment of our community for a future. better for all The technology Jason makes available through his company Arcitecta includes unique, unique value innovations that launch software capabilities in entirely new directions.

“Having Jason seed his vision belies the popular and misguided myth that success requires venture capital. He has achieved global leadership that surpasses the corporate gorillas of the software world. I look forward to see what happens next as Jason continues to innovate, disrupt, inspire and explode the envelope of what’s possible,” Green said.

Lohrey is an interesting combination of software creator, artist and entrepreneur. He graduated in Quantum Physics and Augmented Computer Science from the Beaux-Arts. Rather unique for the IT industry, Jason’s inspirational origins came as much from the arts as they did from science and technology.

“Software creation is a performance art, and like all art, there is an audience. We need an audience, be it one or many. You know the audience appreciates when he says, “This is a game-changer,” Lohrey said.

Two key events shaped the future direction of Lohrey and Arcitecta.

In 1986, he accidentally deleted 80,000 words from his aunt’s manuscript. This was the seed of a mission to create systems that would not lose data. In 2002 he spent two weeks at an artists studio in Bundanon on the south coast of NSW. The studio provided a place of reflection that encouraged him to take on a project that had no known endpoint – a system that would set the bar for large-scale data management and underpin decades of Data managment. Surrounded by writers, sculptors, painters and choreographers, he wrote the first lines of the Mediaflux platform.

“I can’t stress enough the importance of having space and time to reflect in creative environments as an incubator for innovation. I will be forever grateful to the Bundanon Trust for allowing me, as a technologist, to be present in a place for artists – a creative place for a global technology company,” said Lohrey.

“I fully understand that interdisciplinary and respectful collaboration greatly enhances creativity and innovation. It is a model that we are exploring and that we will amplify in the decades to come. »

In 2021, Arcitecta was invited to participate in the Global Data Mover Challenge, a competition to find new ways to move data around the world through high latency networks. Rather than using competition week to configure, tune, and demonstrate software developed over the previous months and years, Lohrey used this week to write the entire parallel networking pipeline from scratch, then configure, tune, refine, demonstrate and document approaches. — Arcitecta was awarded “Most Complete Solution” and “Best Software Architecture” at Supercomputing Asia in March 2022 — and a new product, Mediaflux Livewire, was born.

“Arcitecta solved the problem of the lost manuscript. This is a step change, backed by decades of research and development – ​​Arcitecta will reveal this technology in the coming months as we chart paths beyond early adopters to the global backup market,” said Lohrey said.

When Lohrey first met with the Australian Department of Defense’s Defense Imaging and Geospatial Organization (DIGO) in 2008 – now the Australian Geospatial-Intelligence Organization (AGO) – DIGO had approximately 16,000 CDs and catalogs stored in spreadsheets. Arcitecta software has transformed the management and use of geospatial data across defense – Mediaflux underpins many systems of national significance.

Coming full circle on the combination of arts and technology, Lohrey promotes a philosophy of creativity combined with scientific rigor to anyone willing to listen – that we can create anything we can conceive if we have enough insight, resilience and perseverance. Lohrey is one of the founders of an organization that celebrates “hidden champions” – private, founder-led, and innovative companies. He is working with Grant Petty of Blackmagic Design (and recipient of the Pearcey Victorian and National Entrepreneur Award 2020) and the Victorian Government to bring together Victoria’s hidden champions over the coming months.

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