Montreal, January 6, 2022 – Léger is pleased to announce that Aksel Bedikyan has joined its team of experts as vice-president of the Léger Analytics division.

Aksel has extensive experience in data analytics, most recently as Senior Director of Data Science and Advanced Analytics at Bell Media, and previously as Senior Director of Research and Analytics at Groupe V Media, Director of Business Analysis and Knowledge at Cirque du Soleil and Senior Consultant at Deloitte.

“Aksel will lead our Leger Analytics division and help our North American clients analyze, integrate and convert their data into actionable marketing intelligence. His expertise in market segmentation, modeling and simulation techniques, as well as his knowledge of advanced analytical tools, will allow Léger’s customers to better leverage their primary and secondary databases, ”said Jean-Marc Léger, President.

“It’s very exciting to join Léger, the fastest growing market research and analysis company in the country. The analytics division is made up of intelligent and motivated professionals and strong analytical tools, creating the winning conditions to better support our prestigious clients, ”said Aksel Bedikyan.

About Léger

Leger is Canada’s largest market research and analysis company, with more than 600 employees in eight Canadian and US offices. Leger has worked with prestigious clients since 1986, including the City of Calgary, Brookfield Properties, L’Oréal, Nespresso, IKEA, Scientific Games, Pfizer, GSK, and more.

Recently, Léger presented the most accurate poll results for the 2021 Canadian Federal Election (including the most accurate results in Ontario, Quebec and British Columbia) and for the 2019 Canadian Federal Election. This precision is due to the quality of the company’s LEO panel and the expertise of its employees.

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